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Smart Placements Quick Start Guide


Smart Placements empowers you to choose to display listings through banner ads that either match your search criteria, or that match each of your visitors’ individual web activity with our instant “Auto-Optimization” feature. Pick from 3 different banner sizes, 7 different logo colors, and a variety of fonts to integrate each banner ad with your look and feel.

Getting Started

In the Smart Placements Tool

  1. Log in to your EPN account: https://partner.ebay.com/
  2. Select “Smart Placements” from the Tools dropdown menu:
  3. Or you can also select “All Tools” from the Tools dropdown menu, and click the Open button under Smart Placements.
  4. Select Create New Banner.
  5. The Smart Placements setup screen will appear.
  6. Select the Program & Campaign to which this banner should be assigned. Both have a drop-down menu that lists all programs and campaigns from your account.
  7. Enter your Banner Title. This is only for your reference and will be visible in the banner itself.
  8. Add your desired Search Term(s). You can use search operators (Boolean logic), quotation marks for an exact match to your phrase, parentheses for either/or terms, and a minus sign for “not.” Learn more about eBay’s Advanced Search.
  9. Select your Categories. You can leave it as “All Categories” or choose a single category.
  10. Select a Banner Size. We offer:
    • 900 x 220 (horizontal)
    • 300 x 750 (vertical)
    • 300 x 250 (rectangle, best for mobile devices)
    • Custom Size

    The 900x220 banner size is responsive, which means that if your website has been built with a responsive design, your banner will adapt to your web page’s container up to a maximum width of 900 pixels and a minimum height of 220 pixels.

    The Custom Size enables you to adjust banner dimensions to ensure it is the perfect size and shape to engage with your visitors. To use this size option, you will need to add a DIV with width and height to the Smart Placements code that you’ll be adding to your site.

    If you use the Custom Size option, you will need to use the following format when placing the  Smart Placements code on your site:

    <div width=x height=y>
    <ins class="epn-placement" data-config-id="your config id"></ins>
    </div>
  11. Choose the Logo color.
  12. You can now click the Preview button to see how your ad looks.
  13. Decide if you want to Auto-Optimize This Ad Banner.
  14. For this feature, you have three options:
    • Retarget my site visitors in real-time will identify visitors who have previously been to eBay and precisely display a banner with the best listings for that individual.
    • Use products that match the context of my site (English only) will display results based on the content of your site to visitors who are not known eBay users.
    • Back up my keywords with category results will ensure that if your combination of search terms and categories returns no (or too few) results, an ad will display showing broader results from your chosen category.
  15. Click the Save button and your banner will save (or missing entries will be highlighted with red boxes).